Drag Queen Jinkx Monsoon Gets Comfortable in Ad for German Mattress Brand

Muun celebrates personal style

Created by Amsterdam Berlin, this short film for Muun mattresses skips product shots and overt sales pitches, opting instead to simply show entertainer Jinkx Monsoon—who won the fifth season of RuPaul’s Drag Race—strolling along a beach and reminiscing.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.