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And its first #DearSports spot debuted during SportsCenter earlier this week.
Current and former athletes who were part of the spot included: Jared Allen (National Football League), Cliff Avril (NFL), Chelsea Gray (Women’s National Basketball Association), Holly Holm (Ultimate Fighting Championship), DeSean Jackson (NFL), Jimmie Johnson (Nascar), Lisa Leslie (WNBA), Nancy Lieberman (WNBA) and Amanda Zahui B (WNBA).