NASCAR Is Feeling the Need for Tweet Speed During the Daytona 500

Fans can win prizes by being quick with custom hashtags in the Hashtag 500

Prizes include a driver fire suit, a helmet, a steering wheel and a set of Goodyear tires NASCAR
Headshot of David Cohen

A select few get to drive in the Daytona 500, but all NASCAR fans can be part of the field for the Hashtag 500.

NASCAR said the inaugural running of the Hashtag 500 took place during the 2016 Daytona 500, breaking numerous social media records at the time for the auto racing organization, including total tweets in a single minute, 13,000.

Starting Monday and running through Saturday, Feb. 17, fans can run warmup laps on Instagram by following NASCAR’s account and looking for custom hashtags on posts.

The first 500 fans to comment with those hashtags will be entered into a random drawing to win prizes including a Jimmie Johnson replica race helmet, a pair of sunglasses from Kyle Busch, a commemorative champagne bottle from Austin Dillon’s wedding and an autographed drum cover from series rookie Darrell Wallace Jr.

The NASCAR season begins Feb. 18 with the Daytona 500, and fans can watch Fox’s coverage of the iconic race starting at 1 p.m. ET, during which new custom hashtags will be shared after every 20 laps of the race.

The first 500 followers of @NASCAR who tweet that hashtag and #Daytona500 will be entered into a random drawing for prizes including a driver fire suit, a helmet, a steering wheel and a set of Goodyear tires.

And the winner of the final Hashtag 500 race will receive a grand-prize trip for two to the 2018 Monster Energy NASCAR Cup Series Championship in Miami Nov. 18.

In other Daytona 500-related social media news, Snapchat will cover the race with its Our Story feature. David Cohen is editor of Adweek's Social Pro Daily.