Publishing

Coca-Cola Pauses Social Media Advertising for 30 Days

Soda giant joins growing list of brands stepping away from platforms

Coca-Cola logo
The Coca-Cola Company said it would stop paid social media advertising today. Coca-Cola

By Paul Hiebert & Sara Jerde

June 26, 2020

The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they spend their ad dollars.

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
Sara Jerde
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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