Publishing

Coca-Cola Pauses Social Media Advertising for 30 Days

Soda giant joins growing list of brands stepping away from platforms

The Coca-Cola Company said it would stop paid social media advertising today.Coca-Cola

June 26, 2020

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they spend their ad dollars.

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Publishing

Coca-Cola Pauses Social Media Advertising for 30 Days

Soda giant joins growing list of brands stepping away from platforms

Paul Hiebert

Sara Jerde

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

Paul Hiebert

Sara Jerde