Coca-Cola Pauses Social Media Advertising for 30 Days

Soda giant joins growing list of brands stepping away from platforms

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The Coca-Cola Company said it would stop paid social media advertising today. Coca-Cola

The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they spend their ad dollars.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.