Why This Facebook Boycott Is Different

The North Face and Ben & Jerrys are among companies pulling ads from the social media giant

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Civil rights activists are calling for an advertiser boycott of Facebook in July. Photo Illustration: Amira Lin; Sources: Facebook, REI, Patagonia, Eddie Bauer, Arc'teryx, Magnolia Pictures, Ben & Jerry's, Pixabay

As a major advertising publication covering Facebook, we often ask whether brands will leave the platform over the latest scandal: the Cambridge Analytica data leak, inflated video metrics or its do-nothing approach on President Donald Trump’s incendiary posts.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.