Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
As a major advertising publication covering Facebook, we often ask whether brands will leave the platform over the latest scandal: the Cambridge Analytica data leak, inflated video metrics or its do-nothing approach on President Donald Trump’s incendiary posts.
More often than not, the answer we hear from brands and media buyers is “no.”
Facebook holds a commanding presence in the digital marketing space. It not only owns the second-largest slice of the digital ad pie, according to eMarketer, but marketers frequently say it’s the most affordable and effective way to target people online.