Facebook enlisted the help of the Muppets to help sell the new Portal, Portal Mini and Portal TV video-calling devices it introduced last week.
A new TV spot began airing Tuesday, kicking off a multi-film campaign directed by Dayton/Faris of Bob Industries and created with Anomaly Los Angeles, in conjunction with Disney’s Muppets.
Facebook said the launch film features some of the scattered Muppets reuniting via Portal devices, testing its smart camera and modeling its augmented reality masks.
Over the next few months, further installments will “dive into individual Muppet relationships and watch how they use Portal’s features to stay close,” the social network added.
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