Sesame Street Characters Wreak Havoc in This Cute Farmers Insurance Campaign

The marketing effort aligns with the TV show’s 50th anniversary

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

With 50 years of airtime under their belt, the muppets of Sesame Street have seen it all—which is probably why Farmers Insurance tapped some of the show’s OG characters to star in its latest ads, all of which remind viewers that the 91-year-old company has been around long enough to know how to handle even the most peculiar of insurance claims.

Created by RPA, the effort is the latest iteration of the brand’s ongoing “We Know From Experience” campaign, better known by spokesman (played by actor J.K.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in