Sesame Street Characters Wreak Havoc in This Cute Farmers Insurance Campaign

The marketing effort aligns with the TV show’s 50th anniversary

Muppets look out a window at a blue car
Grover, Cookie Monster, Bert and Ernie all make appearances in a new campaign from Farmers Insurance. Farmers Insurance

With 50 years of airtime under their belt, the muppets of Sesame Street have seen it all—which is probably why Farmers Insurance tapped some of the show’s OG characters to star in its latest ads, all of which remind viewers that the 91-year-old company has been around long enough to know how to handle even the most peculiar of insurance claims.

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@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.