Campaign Backing Virtual Reality Headset Oculus Quest Takes Over an Actual Theater

Facebook’s VR unit surprised people attending a screening of Rogue One: A Star Wars Story

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Moviegoers at a screening of Rogue One: A Star Wars Story in Los Angeles Saturday night got much more than a film and some popcorn.

Facebook’s Oculus virtual reality division teamed up with cinematic theater experience provider Cinespia to debut a four-minute immersive experience that enabled attendees to experience all the bells and whistles of VR without a headset.

The Los Angeles event marked part of a national ad campaign this holiday season for the Oculus Quest—Facebook’s biggest effort backing VR to date—which also includes television, social and digital.

The TV spot debuted earlier this month, directed by Fredrik Bond and featuring actor Eric Wareheim (Tim and Eric Awesome Show, Great Job!, Master of None) portraying the character Reality.

Wareheim’s Reality character also interacts online with people, via social and digital channels, commenting on his struggles with VR.



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