There are few times in life when you experience as many emotions in one day as when traveling. There is nervous anticipation and stress when packing, dismay when a flight is delayed, boredom as you wait, wonder and exhilaration when you touch down and finally relaxation when you finally reach your destination.
That range of emotions is what Booking.com is focusing on in their latest ad series created by adam&eveDDB. Continuing the brand’s “Live Curious” platform, the set of 20-second spots showcases six emotions often associated with traveling.
From “Freedom,” showing a young man piloting his wheelchair past the first tee of a golf course, to “Confidence” featuring a young girl doing her best to put on makeup before leaving an apartment, the ads are paired with the perfect music to illustrate each narrative.
Barbara Streisand’s Gotta Move helps portray “Determination” while Yazoo’s Only You is used to represent “Wonder.” Other spots in the series use a wide musical variety ranging from Dolly Parton to the Pirates of Penzance.
Each ad is made for social, using ear-catching music and pleasing visuals to intro a YouTube video or to stop a Facebook scroll. While each spot features actors, there’s no need for dialogue as Booking.com lets the music define the ads—and 20 seconds feels like the perfect length to make the point.
The spots were directed by Fredrik Bond (known for his past work with the likes of Amazon, Grey Goose and Hyundai) with Monika Lenczewska taking on the role of director of photography. Each spot varies in tone and subject matter but finds consistency in bringing out the best parts of taking a vacation. The endings bring it back to Booking.com and show how customized search options can help create these emotions for your next trip.
The ads can be found on Facebook, Instagram and YouTube in Australia, Germany, France, Spain, Poland, Russia, Italy and the U.K.
Chief Marketing Officer: Arjan Dijk
Senior Director Marketing: Matthew Gerrie
Marketing Director: Andrew Smith
Sr. Marketing & Creative Lead: Diana Marcela Agudelo Hernandez
Director of Production & Creative Operations: Carine van der Heijden
Senior Global Brand Producer: Erik Verheijen
Global Brand Producer: Ian Kennelly
Chief Creative Officer: Richard Brim
Creative Director: Laura Rogers
Creative Team: Genevieve De Rohan Willner, Selma Ahmed
Social Media Director: Bex Wilson
Business Director: Chris Jackson
Account Director: Georgia Bullen
Planning Director: Will Grundy
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Helen Kenny
Producer: Alicia Richards
Production Manager: Nicola Dempsey
Director of Photography: Monika Lenczwesk
2nd Unit Camera Operators: Rakhal Heijtel & Ruurd Vulink
Social Media Team: Matemade
Directors of Photography: Rakhal Heijtel, Ruurd Vulink
BTS: Samuel Prins
Stills Photographer: Niels Gross
Editor: Patric Ryan, Toby Conway-Hughes
Online & VFX: The Ambassadors
Post production supervision & Flame: Bas Moonen
Producer: Jade Durbecker
Grading Colourist: Matt Hare
Motion Graphics: Dave Renton, Rink Hof
Music: The Self Same
Music Supervisor: Beth Urdang
Sound Design and Mixing: Wave
Sound Designer: Randall Macdonald
Producer: Estelle Papougnot
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