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Henkel brings its “The Professional” character back to the Super Bowl with a 15-second spot created by DDB New York.
Directed by Erich Joiner, the ad features the character, played by Peter Hermann, revealing the brand’s “deepest secret.” He takes viewers down to the “Deep Clean Level” of its Persil Stain Lab for a look at how it gets out the toughest stains.
The ad, which makes an awkward attempt at humor towards the end of its 15 seconds, ran during the second quarter of the Super Bowl LIII broadcast on CBS.
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