8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

From AR to Amazon, IBM Watson to self-driving cars

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From IBM’s souped-up supercomputer Watson to Google’s tricked-out, self-driving cars, marketers are navigating a new wave of tech services and platforms beyond the walls of traditional advertising.

Augmented reality, chatbots and artificial intelligence are all poised to become a bigger focus for marketers in the coming years, and advertisers are already starting to experiment with tech coming out from Facebook, Google and Apple. Meanwhile, other companies like Amazon and Waymo are just starting to give marketers a peek at their most forward-looking innovations.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.