Next Tech Issue II

From Suntanning to Sunblocking, Coppertone Remains a Summertime Essential After 58 Years

How a red veterinary petrolatum developed during World War II became the balm for beachgoers.

New York-Based Barker Goes Bold With Its Messaging and Creates Edgy Work for Its Clients

To tout its predominantly female staff, the agency ran ads on NYC bus shelters reading '70% Women. 100% Balls.'

Q&A: AdRoll’s President on the Future of Ad Tech, and Those Snapchat Rumors

Toby Gabriner also discusses video and how agencies have evolved when it comes to technology.

The NHL and Diageo Tap Into Real-Time Data to Modify the Fan Experience on the Fly

Brands can evaluate the effectiveness of their events.

This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines

Mistress called on its bilingual creative talent to come up with a promo for Univision's El Chapo series.

These 4 CMOs Are Transforming Marketing in a Multichannel World

With the convergence of CMO and CIO roles, marketing chiefs are now CMTOs.

3 Reasons Why It’s Crucial for Brands to Introduce Machine Learning Into Their Marketing

CMOs should tell their teams to cheer—not fear—the power of AI.

Infographic: These Are the Images Travelers Share Most on Social Media

Tourists like experiences that they believe are unique and 'off the beaten track.'

Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing

67 million voice-assisted devices will be in use in the U.S. by 2019.

Adweek Promotes Chief Operating Officer Jeffrey Litvack to CEO

Litvack joined the company in January; the publication also announced 3 newsroom promotions.