Snapchat Continues Asian Pacific Islander Desi American Heritage Month Push

New lenses, filters, stickers and Snap Original As I Am


Snap Inc. teamed up with several APIDA creatives to continue marking Asian Pacific Islander Desi American Heritage Month with a new series of “I Am APIDA” lenses.

Creatives taking part in the project included Rachel Newman, Radal Patel and Jiqai Wang.

Snapchat also released additional filters, lenses and an APIDA Pride sticker pack this week.

And new Snap Original series As I Am will debut on Discover later this month. Snapchat described it as “a first-person series about Asian American meant to challenge and break down stereotypes and address ongoing discrimination, hate crimes and terrorism, while also shedding light on and celebrating the diverse array of experiences Asian-American people have today.”

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