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Snap announced a new creator marketplace in its 2021 Digital NewFronts presentation on Wednesday.
The new feature connects brands with creators on Snap for marketing campaigns and sponsorships. The marketplace opens later this month for businesses looking to partner with augmented reality lens-makers on the app and will expand to all creators in early 2022.
Snap repeatedly emphasizes its role as a one-to-one or one-to-few social experience, but it’s moved further into the social media space in recent months, despite spurning that label.