Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Snap Partner Summit Showcases New Ways for Brands to Tap the 'Camera Company'

Business profiles emerge from beta; updates to Scan, Minis, Snap Map

A new Connected Lens from Lego lets users build a Lego kit together via AR.Snap Inc.
Headshot of David Cohen
By David Cohen

 

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Snap Inc. has been stressing for over three years now that it is a camera company. Hammering that point home on Thursday, it unveiled a raft of new ways for brands and creators to take full advantage of its camera at its Snap Partner Summit, including updated commerce capabilities and the ability to virtually try on items.

The company revealed that Snapchat now tallies over 500 million monthly active users, including nearly half of smartphone users in the U.S.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Cohen

David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Popular Now
  1. Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category
  2. 2024’s Marketing Strategy Is No Longer About Brand DNA
  3. The 20 Best Ads of 2023
  4. McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play
  5. How One Campaign Changed Everything for Coca-Cola
Upcoming Webinars
  • Can ChatGPT Create a Great Webinar? Wednesday, December 13, 2023
  • Build a Social Community That Supercharges Engagement Tuesday, December 19, 2023
Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Calendar
  • Event Calendar
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals
  • On-Demand Event Videos

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2023 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email