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Snap Inc. has been stressing for over three years now that it is a camera company. Hammering that point home on Thursday, it unveiled a raft of new ways for brands and creators to take full advantage of its camera at its Snap Partner Summit, including updated commerce capabilities and the ability to virtually try on items.
The company revealed that Snapchat now tallies over 500 million monthly active users, including nearly half of smartphone users in the U.S.,