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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Snap Partner Summit Showcases New Ways for Brands to Tap the 'Camera Company'

Business profiles emerge from beta; updates to Scan, Minis, Snap Map

A new Connected Lens from Lego lets users build a Lego kit together via AR.Snap Inc.
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By David Cohen

May 20, 2021

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Snap Inc. has been stressing for over three years now that it is a camera company. Hammering that point home on Thursday, it unveiled a raft of new ways for brands and creators to take full advantage of its camera at its Snap Partner Summit, including updated commerce capabilities and the ability to virtually try on items.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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