Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign

‘How you feel matters more than how you look,' new ad says

Snapchat is making its TV ad debut during the Final Four on TBS. Snapchat

Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don’t understand Snapchat’s vernacular of Snaps, stories and dancing hot dogs.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.