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The test of Instagram Subscriptions is now available to “tens of thousands” of creators in the U.S., and Meta CEO Mark Zuckerberg and head of Instagram Adam Mosseri detailed three new options for those creators.
Meta began testing Instagram Subscriptions in January with 10 creators: @alanchikinchow, @alizakelly, @bunnymichael, @donalleniii, @elliottnorris, @jackjerry, @jordanchiles, @kelseylynncook, @lonnieiiv and @sedona._.
Subscriber chats, which are powered by Messenger, can be started directly from a creator’s inbox or Story, and they automatically end after 24 hours, giving creators the ability to decide how and when to engage with subscribers.
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