Meta Begins Testing Instagram Subscriptions

As with the option’s Facebook counterpart, fees will not be collected until at least 2023

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Meta began the next steps of helping creators on Instagram monetize their efforts, kicking off a test of Subscriptions with a handful of creators in the U.S.

Fan Subscriptions debuted on sister platform Facebook in June 2020, and the option was renamed Subscriptions last November.

Meta CEO Mark Zuckerberg wrote in a Facebook post Wednesday, “Launching a test of Subscriptions on Instagram in the U.S. today. This will help creators earn more by offering benefits to their most engaged followers, like access to exclusive Lives and Stories.



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