Instagrammers Can Now Pin 3 Posts to the Top of Their Profiles

Reels are included

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Instagram users can now pin up to three posts to the top of their profile grid, including Reels.

One of the goals of the new feature is to give creators on the platform another way to express themselves.

Instagram said users can click on the three dots in the top-right corner of a post or Reel and choose “Pin to your profile.”

Head of Instagram Adam Mosseri said in a video he posted, “Your profile is your space, so we’re looking for more ways to give you control over that experience.”