Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker

Snapchat’s AR lens also allows people to purchase the shoes

Snapchatters can purchase the sneakers via Dior’s Snapchat profile or website Dior/Snap Inc.

Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.