Why settle for 2D body tracking technology when you can have 3D full body tracking technology?
Snap Inc. introduced its new offering with a set of augmented reality lenses just in time to enable Snapchatters to don AR costumes for Halloween.
Speaking of Halloween, Tim Hortons will become the first brand to roll out a sponsored lens using the new3D full body tracking technology Oct. 31, when it will be available to Snapchatters in Canada.
American Eagle did the same with Snap’s 2D body tracking technology, debuting a dance challenge lens for back-to-school season.
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