Snapchat? The New York Times is on it.
The Times teamed up with creative agency Droga5 and media agency Hearts & Science on its first ever Snapchat augmented reality lens with an eye toward the upcoming presidential election in the U.S.
The lens is an extension of the Times’ “The Truth Is Essential” campaign, and the immersive visual experience leans heavily on its “Life Needs Truth” film work, enabling Snapchatters to click through to see election-specific sections on NYTimes.com
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