Dior, Snapchat Create AR Experiences to Back Luggage Collection Created With Rimowa

The initiative includes a face lens, world lens and marker tech

The world lens reveals a futuristic car, in which the Rimowa suitcase can be discovered in AR
Dior/Snapchat

Luxury brand Dior teamed up with Snapchat for the first time on a series of augmented reality experiences to mark the debut of the capsule collection that it created with luxury luggage brand Rimowa.

A preview of the campaign debuted in Paris Thursday, and Snapchat said the face lens, world lens and marker tech will be released at Dior’s boutique in Miami in early December, prior to reaching all of the brand’s boutiques across the globe following the new year.

Snapchat said the face lens and world lens will bring the creations imagined by Dior masculine collections artistic director Kim Jones.

The face lens covers the viewer’s face with the Dior Oblique motif, while the world lens reveals a futuristic car, in which the Rimowa suitcase can be discovered in AR, evoking the ad campaign for the collection, by Steven Meisel.

Dior/Snapchat
Dior/Snapchat

And during the event in Paris, people were able to scan cards via Snapchat, using its marker tech to make the Personal clutch appear in 3D.

Dior/Snapchat

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