Dior, Snapchat Create AR Experiences to Back Luggage Collection Created With Rimowa

The initiative includes a face lens, world lens and marker tech

Luxury brand Dior teamed up with Snapchat for the first time on a series of augmented reality experiences to mark the debut of the capsule collection that it created with luxury luggage brand Rimowa.

A preview of the campaign debuted in Paris Thursday, and Snapchat said the face lens, world lens and marker tech will be released at Dior’s boutique in Miami in early December, prior to reaching all of the brand’s boutiques across the globe following the new year.

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