Brands Should Work With Influencers, but Only if They’re Smart About It
Words of wisdom from speakers at Adweek's Elevate: Influencers conference
Adweek’s Elevate: Influencers conference took place Oct. 17 in Los Angeles.
Julian Gamboa for Adweek
If you Google the phrase “influencers are,” you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of the more diplomatic responses to that popular open-ended search.
