Brands Should Work With Influencers, but Only if They’re Smart About It

Words of wisdom from speakers at Adweek's Elevate: Influencers conference

Adweek's Lisa Granastein on stage with Will Schafer, Leslie Burthey and Russell Barnett
Adweek’s Elevate: Influencers conference took place Oct. 17 in Los Angeles. Julian Gamboa for Adweek

If you Google the phrase “influencers are,” you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of the more diplomatic responses to that popular open-ended search.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.