Wearing White After Labor Day Is Now Officially Just Fine, Betabrand Declares

Thanks to global warming, seasonal clothes might be on their way out anyway

betabrand clothes
What season is it, again? Betabrand's current bestellers include a wool wrap (l.), catstooth pants (r.) and white yoga pants (center). Betabrand

Now that Labor Day is in the rearview mirror and cooler weather is starting to set in, millions of Americans will survey their summer wardrobes and decide that it’s time to put the whites away for the season. After all, as everyone knows, you’re not supposed to wear white after Labor Day, right?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.