This is a Profile

72andSunny Moves Its New York Staff to Brooklyn and Is Absolutely Loving It

Agencies

72andSunny moved out of New York's crowded Lower Manhattan and is now an open office space amid thriving startup culture.

This is a Profile

Frat-boy Fave Jägermeister Is Taking a Shot at the Cocktail Crowd

Brand Marketing

Despite its challenges, Jägermeister remains the No. 1 imported liqueur in the U.S., and is by far the most fabled libation you can order at a bar.

This is a Profile

Q&A: Sports Illustrated Editor Chris Stone on Scoops, Social and the Swimsuit Issue

Digital

The brand's famous midwinter issue hits newsstands this week.

This is a Profile

This New York Agency Focuses on Purpose-Driven Campaigns

Agencies

Oberland works with The Nature Conservancy, Juice Press and others, believing that "purpose—very much like digital—is here to stay as a trend.”

This is a Profile

Counterfeit Goods Are a $460 Billion Industry, and Most Are Bought and Sold Online

Brand Marketing

According to the International Trademark Association, $460 billion worth of counterfeit goods were bought and sold last year, much of it online.

This is a Profile

What’s the Value of a Vine Camera Loop to Marketers?

Digital

Experts weigh in on Vine Camera's future value for marketers.

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Here’s What Broadcast TV Presidents Have Learned So Far This Season

TV / Video

The five broadcast chiefs talked with Adweek about the biggest lesson they’ve learned so far this season.

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Infographic: How Gens X, Y and Z Consume Video Content

TV / Video

There are compelling differences when consumers go to various video platforms to watch product reviews.

This is a Profile

4 Traits Every Modern Media Agency Executive Absolutely Has to Have

Agencies

Agencies are on the verge of an opportunity to innovate, collaborate and consult as true marketing partners.

This is a Profile

How Hearts & Science Went From Zero to Winning P&G and AT&T in 7 Months

Agencies

In December 2015, Omnicom’s Hearts & Science landed the lion’s share of Procter & Gamble’s multibrand planning and buying business.