72andSunny Moves Its New York Staff to Brooklyn and Is Absolutely Loving It
Agencies
72andSunny moved out of New York's crowded Lower Manhattan and is now an open office space amid thriving startup culture.
Frat-boy Fave Jägermeister Is Taking a Shot at the Cocktail Crowd
Brand Marketing
Despite its challenges, Jägermeister remains the No. 1 imported liqueur in the U.S., and is by far the most fabled libation you can order at a bar.
Q&A: Sports Illustrated Editor Chris Stone on Scoops, Social and the Swimsuit Issue
Digital
The brand's famous midwinter issue hits newsstands this week.
This New York Agency Focuses on Purpose-Driven Campaigns
Agencies
Oberland works with The Nature Conservancy, Juice Press and others, believing that "purpose—very much like digital—is here to stay as a trend.”
Counterfeit Goods Are a $460 Billion Industry, and Most Are Bought and Sold Online
Brand Marketing
According to the International Trademark Association, $460 billion worth of counterfeit goods were bought and sold last year, much of it online.
What’s the Value of a Vine Camera Loop to Marketers?
Digital
Experts weigh in on Vine Camera's future value for marketers.
Here’s What Broadcast TV Presidents Have Learned So Far This Season
TV / Video
The five broadcast chiefs talked with Adweek about the biggest lesson they’ve learned so far this season.
Infographic: How Gens X, Y and Z Consume Video Content
TV / Video
There are compelling differences when consumers go to various video platforms to watch product reviews.
4 Traits Every Modern Media Agency Executive Absolutely Has to Have
Agencies
Agencies are on the verge of an opportunity to innovate, collaborate and consult as true marketing partners.
How Hearts & Science Went From Zero to Winning P&G and AT&T in 7 Months
Agencies
In December 2015, Omnicom’s Hearts & Science landed the lion’s share of Procter & Gamble’s multibrand planning and buying business.
