Here's What Broadcast TV Presidents Have Learned So Far This Season

Ratings are down, but the success of This Is Us gives them hope

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It’s been another challenging season for the broadcast networks. Between the presidential election and the continued shift in viewing habits, all of them except NBC are down this season in the all-important adults 18-49 demo (NBC, which is No. 1 in the demo this season, is even with last season.) But a few standout new shows—particularly This Is Us—are giving them hope for the future. The five broadcast chiefs talked with Adweek about the biggest lesson they’ve learned so far this season:

“You never know where a hit is going to come from, and you can’t strategize your way into it.”


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This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.