72andSunny Moves Its New York Staff to Brooklyn and Is Absolutely Loving It

At its core, 72andSunny envisions itself as “an antidote to the cynicism that can be pervasive” in the ad industry—and Madison Avenue in particular—according to the agency’s partner and CEO Matt Jarvis. So it’s only fitting that, at the beginning of the year, the shop moved its office out of crowded Lower Manhattan and across the Brooklyn Bridge to Dumbo. The purpose for the move was threefold: The team had quickly outgrown its previous space, most of the agency’s employees reside in Brooklyn, and there’s a great startup culture blossoming in Dumbo for the shop to tap into.