This New York Agency Focuses on Purpose-Driven Campaigns

Oberland works with The Nature Conservancy, Juice Press and others

Drew Train and Bill Oberlander Patrick J. Miller

Founded in May 2014, New York-based agency Oberland’s mission is to create purpose-driven campaigns for each of its clients. As Oberland founder and executive creative director Bill Oberlander explained, he and managing partner Drew Train “felt that purpose—very much like digital—is here to stay as a trend.” The agency’s clients include the Blue Man Group, The Nature Conservancy, New York Institute of Technology and Juice Press.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.
@ktjrichards Katie Richards is a staff writer for Adweek.