Counterfeit Goods Are a $460 Billion Industry, and Most Are Bought and Sold Online

Footwear, electronics and eyeglasses top the knocked-off product list

Consumers spend $460 billion on counterfeit goods every year. Getty Images

According to the International Trademark Association, $460 billion worth of counterfeit goods were bought and sold last year. Not surprisingly, much of it happened online. “The internet makes it easy to hide,” said INTA anti-counterfeiting coordinator Tiffany Pho.

This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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