Infographic: How Gens X, Y and Z Consume Video Content

Viewing habits on YouTube and other platforms

Whether you’re looking to introduce your brand to a Gen X music buff, Gen Y shopping fiend or Gen Z gamer, there’s no doubt that YouTube can be a valuable investment. But for maximum impact, it’s also important to understand just how your target age group interacts with the video-sharing platform.

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This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.