How Hearts & Science Went From Zero to Winning P&G and AT&T in 7 Months

Adweek's Breakthrough Media Agency of the Year


The main problem with winning the two biggest media accounts in the U.S. is that once you do, you actually have to run them.

In December 2015, Omnicom’s Hearts & Science—at the time still unnamed—landed the lion’s share of Procter & Gamble’s multibrand planning and buying business. Then, after a breakneck race to hire 300 warm bodies in the first half of the year to staff the account, the fledgling agency hit another home run in August, picking up AT&T’s business.

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This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.