Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s not easy being Jägermeister, the 70-proof amaro (spicy liqueur) from Germany. Despite its long lineage and proud traditions, American drinkers just have no respect.
First, there’s the brand’s stateside reputation as a favorite libation of, shall we say, young men who like to wear their baseball caps backwards. Jägermeister has been called a “seduction tool for horny frat boys” (iLyke), “a liquor best known for getting underage guys with fake IDs wasted” (Men’s Journal) and “the drink of bro culture” (Paste).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in