Why Are Ouija Boards Still So Damn Creepy?
How a simple game keeps giving current generations the spooks.
This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Agencies
Fancy wants to subvert marketing stereotypes.
What a Decentralized Web Means for Digital Advertising
The prognosis for ad tech is not good.
Haymaker’s Chief Creative Values Hybrid Talents Above All
Agencies
Jay Kamath went from architecture student to agency co-founder.
15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands
Brand Marketing
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Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money
Platforms in Brazil, China, the Netherlands and Nigeria thrive by focusing on regional preferences and needs.
Instagram’s Future as a Social Commerce App Looks Murkier Than Ever
The future of shopping on Instagram remains a mystery with the founders departing and experts worried it’ll turn into just another Facebook.
3 Ways to Ensure Your Video Content Resonates With Your Audience
Brand Marketing
Utilize technology or your brand will be left scrambling.
Why Big Agency Names Aren’t Nearly as Relevant as They Once Were
Agencies
Many struggle with self-promotion in a rapidly changing industry.
Infographic: How Brands Can Target Millennial Women During the Holidays
Brand Marketing
They get their holiday gifting inspiration from friends, family and online shopping.