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Eight years ago, Instagram was nothing more than a new social media app designed to share grainy photos of food, friends and family. A billion-dollar acquisition and several years later, Instagram is turning into a leading contender in the social commerce space, with the platform evolving from a place for influencers and normals to one where brands can thrive and create whole businesses.
Several data breaches at Facebook, and Instagram co-founders Kevin Systrom and Mike Krieger abruptly leaving the company in September hasn’t done much to dissuade brands and analysts from seeing the future of Instagram as a social shopping hub.