Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money

Platforms in Brazil, China, the Netherlands and Nigeria thrive by focusing on regional preferences and needs


Sometimes it feels like Amazon is taking over the world—or, at the very least, the world of retail. In providing fast, free shipping, operating from a customer-centric philosophy and swallowing up specialized retailers, Amazon has, by some estimates, put itself on track to capture 49 percent of the U.S. ecommerce market this year.

But Amazon’s seemingly airtight strategy doesn’t always translate overseas. The same is true of its nearest competitor, Walmart, which is America’s biggest physical retailer.

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This story first appeared in the October 22, 2018, issue of Adweek magazine. Click here to subscribe.