Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money

Platforms in Brazil, China, the Netherlands and Nigeria thrive by focusing on regional preferences and needs

Sometimes it feels like Amazon is taking over the world—or, at the very least, the world of retail. In providing fast, free shipping, operating from a customer-centric philosophy and swallowing up specialized retailers, Amazon has, by some estimates, put itself on track to capture 49 percent of the U.S. ecommerce market this year.

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This story first appeared in the October 22, 2018, issue of Adweek magazine. Click here to subscribe.