Why Big Agency Names Aren’t Nearly as Relevant as They Once Were
Many struggle with self-promotion in a rapidly changing industry
The holding company model and client-dedicated units have hastened the decline of once-potent agency brands.
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Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end.
This story first appeared in the October 22, 2018, issue of Adweek magazine. Click here to subscribe.
