Marketing Startups

Why Are Ouija Boards Still So Damn Creepy?

How a simple game keeps giving current generations the spooks.

This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Fancy wants to subvert marketing stereotypes.

What a Decentralized Web Means for Digital Advertising

The prognosis for ad tech is not good.

Haymaker’s Chief Creative Values Hybrid Talents Above All

Jay Kamath went from architecture student to agency co-founder.

15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands

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Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money

Platforms in Brazil, China, the Netherlands and Nigeria thrive by focusing on regional preferences and needs.

Instagram’s Future as a Social Commerce App Looks Murkier Than Ever

The future of shopping on Instagram remains a mystery with the founders departing and experts worried it’ll turn into just another Facebook.

3 Ways to Ensure Your Video Content Resonates With Your Audience

Utilize technology or your brand will be left scrambling.

Why Big Agency Names Aren’t Nearly as Relevant as They Once Were

Many struggle with self-promotion in a rapidly changing industry.

Infographic: How Brands Can Target Millennial Women During the Holidays

They get their holiday gifting inspiration from friends, family and online shopping.