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Why Are Ouija Boards Still So Damn Creepy?

Brand Marketing

How a simple game keeps giving current generations the spooks.

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This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Agencies

Fancy wants to subvert marketing stereotypes.

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What a Decentralized Web Means for Digital Advertising

Programmatic

The prognosis for ad tech is not good.

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Haymaker’s Chief Creative Values Hybrid Talents Above All

Agencies

Jay Kamath went from architecture student to agency co-founder.

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15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands

Brand Marketing

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Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money

Commerce

Platforms in Brazil, China, the Netherlands and Nigeria thrive by focusing on regional preferences and needs.

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Instagram’s Future as a Social Commerce App Looks Murkier Than Ever

Commerce

The future of shopping on Instagram remains a mystery with the founders departing and experts worried it’ll turn into just another Facebook.

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3 Ways to Ensure Your Video Content Resonates With Your Audience

Brand Marketing

Utilize technology or your brand will be left scrambling.

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Why Big Agency Names Aren’t Nearly as Relevant as They Once Were

Agencies

Many struggle with self-promotion in a rapidly changing industry.

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Infographic: How Brands Can Target Millennial Women During the Holidays

Brand Marketing

They get their holiday gifting inspiration from friends, family and online shopping.