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This Creative Agency Made Poster-Sized, Bacteria-Filled Petri Dishes and Put Them in a Mall

Agencies

For The Electric Factory Group, the point isn’t to prove that posters work but that the staff can rethink traditional approaches to any medium.

This is a Profile

How a Rogue McDonald’s Franchisee Invented the Big Mac and Changed Fast Food Forever

Brand Marketing

How the Big Mac became the McDonald's behemoth.

This is a Profile

Q&A: Discovery’s New Ad Sales Chief on Taking Over From a Legend

TV / Video

Ben Price, who succeeded Joe Abruzzese, discusses preparations for this year's upfronts, digital deals and what he learned from his predecessor.

This is a Profile

How theSkimm Is Informing Millennial Women About Politics Without Taking Sides

Digital

The growing media brand is launching a new project about immigration reform and connecting readers with different viewpoints.

This is a Profile

Snap’s Ad Business Could Slow Down Even as It Speeds Toward an IPO

Digital

Agencies are still struggling to excel at vertical video.

This is a Profile

Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them

Agencies

The election of Donald Trump didn’t just shake up the number-crunchers; it affected agencies and their clients, too.

This is a Profile

3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

Brand Marketing

Automated media systems are transforming traditional advertising into brand advising and making personal, human storytelling possible at scale.

This is a Profile

Infographic: What Millennials Want Online and Off

Brand Marketing

When it comes to advertising, Gen Y is surprisingly receptive to old-school TV spots and telemarketing.

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Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week

TV / Video

TV execs are eager to start capitalizing on the data from TCR and Nielsen’s Total Audience platform.

This is a Profile

These 12 Agencies Have Masterfully Adapted in an Increasingly Digital Marketplace

Agencies

Faced with the relentless onslaught of change, agencies have been forced to adapt quickly or risk irrelevance.