Infographic: What Millennials Want Online and Off

Turns out Gen Y doesn't mind an old-fashioned phone call

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In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel of 18- to 35-year-olds about their internet and advertising consumption preferences.

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This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.