How theSkimm Is Informing Millennial Women About Politics Without Taking Sides

Launches 'No Excuses,' an unbiased look at immigration reform

In an era when making a political stand is becoming increasingly common among brands, it would seem like an obvious move for theSkimm, a newsletter and media platform that counts millions of millennial women as fans, to dive into the fray. But unlike many of its female-focused competitors that made a point of taking the Trump administration to task for its treatment of issues like reproductive rights and immigration, theSkimm has steered clear of taking sides—a move that, in today’s stormy climate, seems almost revolutionary.

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This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.