This Creative Agency Made Poster-Sized, Bacteria-Filled Petri Dishes and Put Them in a Mall

The Electric Factory Group loves to innovate, no matter the medium

Juan Ciapessoni, co-founder, CCO; Avedis Boudakian, co-founder, The Electric Factory Group Mika Álvarez

The Electric Factory Group co-founder and CCO Juan Ciapessoni will tell you that you can disrupt any medium, even a traditionally static one like out-of-home posters. “All that matters is the idea, the craft and the innovation applied to the medium,” explained Ciapessoni.

This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.
@KristinaMonllos Kristina Monllos is a senior editor for Adweek.