Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week

TV execs are eager to start capitalizing on the data

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A year and a half after Nielsen first unveiled its Total Audience Measurement platform, the company is preparing for the public debut of a key Total Audience metric: Total Content Ratings (TCR), which measure unduplicated video consumption across linear and digital platforms and devices. The ratings will give networks and buyers a fuller picture of how their shows are being watched across all devices, and help determine how best to monetize that consumption.

This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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