Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week

TV execs are eager to start capitalizing on the data

A year and a half after Nielsen first unveiled its Total Audience Measurement platform, the company is preparing for the public debut of a key Total Audience metric: Total Content Ratings (TCR), which measure unduplicated video consumption across linear and digital platforms and devices. The ratings will give networks and buyers a fuller picture of how their shows are being watched across all devices, and help determine how best to monetize that consumption.

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This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.