Charlie Fiordalis

Charlie Fiordalis

Opinion Contributor
Charlie Fiordalis is managing partner at MediaCom.

Blockchain Can Spur an Advertising Revolution, Though Few Understand Its Intricacies

It can flip the systems Amazon, Facebook and Google all have in place.

What One Media Agency Exec Wants to See From 3 Highly Anticipated NewFronts Presentations

Media planners and buyers hope to see some progress made on the legacy issues associated with digital video that have slowed their spend.

3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

Automated media systems are transforming traditional advertising into brand advising and making personal, human storytelling possible at scale.

How to Fix the Problem When Big Data Fails in Digital Media Planning

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree's roots.