Q&A: Discovery's New Ad Sales Chief on Taking Over From a Legend

Ben Price succeeds Joe Abruzzese and preps for this year's upfronts

Adweek: After Joe Abruzzese announced his retirement in July, you worked on your transition through the end of the year. How was that process?
Ben Price: It was pretty seamless. I worked with Joe for 14 years, and have been with the company for 27 years. It was a real luxury to be able to have that transition of four or five months. We made sure everything was staying in line for that current year, but it gave me the opportunity to start looking and building for the future.

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This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.