Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Jim Delligatti was frustrated. It was 1967, and Delligatti had been running a McDonald’s franchise for eight years. His market was Pittsburgh, and his bread-and-butter customers—men trudging to and from the steel mills—brought huge appetites in the door. But all Delligatti had for them was a regular cheeseburger. That’s when he decided to experiment a little. He put two beef patties into a new burger, adding lettuce, pickles and onions, plus a center bun to stabilize the thing.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in