3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

Programmatic is transforming traditional advertising into advising

Brands need to scale word of mouth while maintaining customization akin to recommendations from friends. Getty Images

The equation is out of whack. We all know that ads are the price of content, but for an increasing number of people, the content isn’t worth the exchange. Ad blocking is on the rise, video streaming piracy is soaring and very few people feel morally wrong.

This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.
@admergency Charlie Fiordalis is managing partner at MediaCom.