Twitter’s Top Brass Continues to Wear Many Hats Simultaneously

Top Twitter brass handling seemingly unrelated responsibilities fits a pattern at the social network

Top Twitter executives don't actually have six hands, but sometimes it seems that way
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A CEO who is also CEO of another company? A chief financial officer who also served as chief operating officer? A chief marketing officer who just added the title of head of people?

All of this multitasking sounds like the way a fledgling startup would construct its executive ranks, but it is actually taking place at publicly traded social networking giant Twitter.

CMO and head of communications Leslie Berland added the title of head of people, which had been vacant since chief human resources officer Renee Atwood’s departure in February.

Berland joined Twitter as CMO in January 2016, coming from American Express.

Speaking of American Express, senior vice president of HR Jennifer Christie followed in Berland’s footsteps and joined Twitter as vp of HR, reporting to Berland and handling day-to-day responsibilities. Berland announced the hire via tweet:

A Twitter spokesperson told Kurt Wagner of Recode, “As a company, we focus on customer engagement and experience end-to-end in a way that’s uniquely Twitter. To bring the best of Twitter forward, both inside and out, we want to apply that same way of thinking to our people. As CMO, Leslie puts the customer at the center, and she has always approached her work by listening and learning from our people first, and radiating outward. Her leadership will strengthen the synergies that exist between our people, marketing and communications teams and better align our culture with our brand.”

Top Twitter brass handling seemingly unrelated responsibilities fits a pattern at the social network.

CEO Jack Dorsey also serves as CEO of another company, financial services and mobile payments processor Square.

And Anthony Noto, who joined Twitter as CFO in July 2014, coming over from Goldman Sachs, took over the company’s marketing department in May 2015 and was named COO last November, holding both roles until former Intuit senior vp of finance Ned Segal assumed the CFO title earlier this month.