AmEx Had a Nice Surprise for Facebook Users Who Turned the Sound On for This Ad

AmEx recently uploaded a video promoting a Guns ‘N Roses concert. Knowing that 90 percent of Facebook users watch videos with the sound off, the brand hid a fun surprise in the video for anyone who turned the sound on—a voiceover promising a free ticket to the concert to the first 50 people who knew the name of the band’s lead singer.

“Our take: Freebies rock, and so does American Express!” BBR tells us.

See the case study below. It’s a fun gimmick and a nice conceptual fit with a program supporting concerts—which you can’t enjoy silently either.

CREDITS
Client: American Express
Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Executive Creative Director : Idan Regev
Creative Director: Yaron Perel
Art Director: Noa Navot
Copywriter: Eddie Gartsman
VP Production: Dorit Gvili
Production: Odelia Freifeld
VP Client Services: Maya Salomon
Supervisor: Reni Bracha
Account Executive: Mor Aharon
Communications Director: Eva Hasson