Brand MarketingAmEx Had a Nice Surprise for Facebook Users Who Turned the Sound On for This AdBBR Saatchi & Saatchi's hidden freebieBy Tim Nudd|August 3, 2017 ShareBy Tim Nudd|August 3, 2017 ShareNow and then we see fun little hacks of Facebook’s silent autoplay videos, and here’s the latest from American Express and BBR Saatchi & Saatchi in Israel.AmEx recently uploaded a video promoting a Guns ‘N Roses concert. Knowing that 90 percent of Facebook users watch videos with the sound off, the brand hid a fun surprise in the video for anyone who turned the sound on—a voiceover promising a free ticket to the concert to the first 50 people who knew the name of the band’s lead singer.“Our take: Freebies rock, and so does American Express!” BBR tells us.See the case study below. It’s a fun gimmick and a nice conceptual fit with a program supporting concerts—which you can’t enjoy silently either.CREDITS Client: American Express Agency: BBR Saatchi & Saatchi CEO: Yossi Lubaton Executive Creative Director : Idan Regev Creative Director: Yaron Perel Art Director: Noa Navot Copywriter: Eddie Gartsman VP Production: Dorit Gvili Production: Odelia Freifeld VP Client Services: Maya Salomon Supervisor: Reni Bracha Account Executive: Mor Aharon Communications Director: Eva Hasson Adweek Adweek