AmEx Had a Nice Surprise for Facebook Users Who Turned the Sound On for This Ad

Now and then we see fun little hacks of Facebook’s silent autoplay videos, and here’s the latest from American Express and BBR Saatchi & Saatchi in Israel.

AmEx recently uploaded a video promoting a Guns ‘N Roses concert. Knowing that 90 percent of Facebook users watch videos with the sound off, the brand hid a fun surprise in the video for anyone who turned the sound on—a voiceover promising a free ticket to the concert to the first 50 people who knew the name of the band’s lead singer.

“Our take: Freebies rock, and so does American Express!” BBR tells us.

See the case study below. It’s a fun gimmick and a nice conceptual fit with a program supporting concerts—which you can’t enjoy silently either.

CREDITS
Client: American Express
Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Executive Creative Director : Idan Regev
Creative Director: Yaron Perel
Art Director: Noa Navot
Copywriter: Eddie Gartsman
VP Production: Dorit Gvili
Production: Odelia Freifeld
VP Client Services: Maya Salomon
Supervisor: Reni Bracha
Account Executive: Mor Aharon
Communications Director: Eva Hasson

Tim Nudd

@nudd

Tim Nudd is a former creative editor of Adweek.