Hotels.com Created a Facebook Autoplay Ad That's Infinitely Better Without Sound

CP+B embraces the silence of the news feed

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views—as long as you don't mind your clips airing in silence.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in